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Marketing

Making Moments Matter.
Professional headshot of Tom Linford-Grayson, Digital Marketing Partner, wearing clear-framed glasses and a beige polo shirt.

Hello, I’m Tom!

For over 15 years, I’ve worked with global brands to lead relationships that really deliver. I see my role as the bridge between concept and reality, navigating complex stakeholder needs and helping teams get bold creative ideas over the line, on time and on budget.

That same fascination with people sits at the heart of my photography. I look for the unposed, authentic moments that tell a genuine story, rather than just a perfect image.

Whether I’m managing an international account or directing a portrait session, my goal is always the same: to keep the process relaxed, stress-free, and focused on creating something we’re both proud of.

Services


Account Leadership

Campaign Delivery

Commercial Strategy

Client Relationships

Disciplines


Experiential

Event

Digital

Retail 

Shopper

B2B

Categories


Entertainment

FMCG

Sports

Technology

Education

Regions


UK

EMEA

Global

Work Experience

Over the years, I’ve had the chance to lead, shape, and support a wide range of creative and strategic projects – from global brand activations to digital platform builds. Each role has added something new to the mix, whether it’s refining a campaign, reimagining a retail experience, or helping teams bring bold ideas to life.

Here’s a snapshot of where I’ve been, what I’ve worked on, and the kind of impact I aim to make.

Momentum
Current Role

Senior Account Director
Contract
2025

Experiential Digital B2B

Wasserman

Senior Director, Experience
2022 – 2024

Digital Experiential Social

Led the delivery of engaging online and offline experiences for a global tech company’s sports partnership with a leading Formula 1 team, alongside digital strategies for major sports leagues.

Directed the strategy for out-of-store experiences for a major athletic retailer, delivering two summer-long European campaigns and high-profile retail activations in Paris.

Oversaw the launch of an integrated social campaign for a high-performance Formula 1 team, managing their exclusive NFT initiative in collaboration with a cryptocurrency platform.

Managed rights, hospitality, and ticketing platforms for major consumer brands, maximising their sports partnerships across global motorsport and football leagues.

Managed the on-site delivery of a critical broadcast location as part of broader live event activations for a global tech brand’s executive-level presentation.

Iris

Group Account Director
Contract
2021 – 2022

Digital Retail

Led the strategic direction for a major electronics brand’s retail and training account, overseeing web development platform builds and supporting in-store staff training on the latest products and services.

Wasserman

Senior Digital Producer
Contract
2021

Digital Experiential Social

Managed the partnership between a global tech brand and a major sports organisation. Oversaw campaign planning and execution, coordinating agency resources to ensure projects were delivered on schedule and to brief.

Dare

Account Director
2019 – 2021

Digital Social

Partnered with a major financial services client to deliver digital platforms supporting educational campaigns. Collaborated with partners to transform educational content into interactive tools, reporting on performance to ensure effectiveness.

Managed the global consolidation of over 30 product websites into a single centralised CMS platform for a leading beverage company. Delivered updated brand messaging and e-commerce functionality to customers worldwide.

Client Experience

I’ve worked alongside brands that define culture – from style leaders and sports icons to innovators in tech, travel, finance, FMCG, automotive, beauty, entertainment and beyond.

Each project becomes a story worth telling, shaped through bold ideas, immersive experiences, and campaigns that connect brands and people in ways that live on long after they’ve launched.

For me, it’s never just about delivering a brief – it’s about creating moments that resonate, inspire, and stay with people.

Microsoft
Samsung
Barclays
Foot Locker
ExxonMobil
Ford
Diageo
Cadbury
Shiseido
Coca-Cola
Verizon
Mercedes F1
Zipcar
P&G
Nestlé
HP
King
Dr. Oetker
Lenovo
Nando’s
Warner Bros.
JTI
… and more

Recommendations

I’m not one for shouting about myself – but I’ve been lucky to work with some brilliant people over the years, and they’ve had a few things to say.

If you’re curious what it’s like working together, here’s a handful of kind words from clients and colleagues.

Client

“Tom has proven himself to be a innovative and motivated account manager, always on hand to advise, direct and fulfil clients wishes and needs. We have enjoyed working with Tom on all our projects and he has delivered time after time above our expectations. I can highly recommended his expertise.

Previous Colleague

“Tom is one of the most conscientious and versatile marketeers I’ve had the pleasure of working with. He’s tackled just about every discipline in the field, and no challenge is too big for him. Whether it’s dropping an F1 car on the bank of the River Thames or building a digital platform for fans to take a deep dive into the statistics of a sport, Tom is the guy to lead the charge.

Beyond his professionalism, work ethic and natural ability to deliver standout projects, Tom is a genuinely great person to work with. His attention to detail, drive, and ability to build strong client relationships make him invaluable. But what I think really sets him apart is his willingness to support and develop the people around him, even when things are hectic and deadlines are looming.”

Previous Colleague

“Tom is the kind of professional you want in your corner. He brings an infectious positivity that resonates with both clients and colleagues, creating an environment where solutions, not roadblocks, define the work. He isn’t in the business of saying “no”; instead, he personifies one of my favorite attributes in client service—the “no, BUT” mindset—always finding a thoughtful, strategic path forward.

Beyond his problem-solving skills, Tom is an absolute pleasure to work with.”

Previous Colleague

“Tom is a passionate and highly focussed individual who puts 100% into every project he manages or works on. Not only is he a dedicated manager, but also a kind colleague, who is happy to help others even when he is dealing with his own (often high-pressured) projects. I will certainly miss working alongside him!

© 2025 Tom Linford-Grayson