
Good evening,
I’m Tom Linford-Grayson
Summary
I’m a London-based marketing specialist with over 15 years experience across digital, experiential, and creative campaign work. I’ve had the privilege of working with some of the UK’s top marketing agencies and clients, from global brands to agile and fast-moving teams.
My background spans digital strategy, experiential activations, retail marketing, and point-of-sale campaigns, with hands-on experience in flagship fashion and lifestyle environments across central London.
I’ve always had a love for photography and what started as a creative hobby has found its way into professional work over the years. From capturing event moments to creating visual assets for campaigns, I bring an eye for detail and storytelling which complements the marketing experience.
Services
Client Services
Project Management
Disciplines
Experiential
Event
Digital
Retail
Shopper
B2B
Categories
Entertainment
FMCG
Sports
Technology
Education
Regions
UK
EMEA
Global
Work Experience
Over the years, I’ve had the chance to lead, shape, and support a wide range of creative and strategic projects – from global brand activations to digital platform builds. Each role has added something new to the mix, whether it’s refining a campaign, reimagining a retail experience, or helping teams bring bold ideas to life.
Here’s a snapshot of where I’ve been, what I’ve worked on, and the kind of impact I aim to make.
Momentum Current Role
Contract
2025
Experiential Digital B2B
Wasserman
2022 – 2024
Digital Experiential Social
Designed online and offline engaging experiences for a global tech company’s sports partnership with a leading Formula 1 team, as well as online strategies and campaigns for major sports leagues and organisations.
Reimagined out-of-store experiences for a major athletic retailer in partnership with a prominent basketball league, including two summer-long campaigns across Europe and additional retail activations at high-profile games in Paris, supported by social and creative strategy.
Developed an online and social campaign for a high-performance Formula 1 team, launching their exclusive NFT initiative in collaboration with a cryptocurrency platform.
Managed rights, hospitality, and ticketing platforms for major consumer brands as part of their sports partnerships with global motorsport and football leagues.
Contributed to broader live event activations, including overseeing one of three live broadcast sites for a global tech brand’s executive-level presentation.
Iris
Contract
2021 – 2022
Digital Retail
Group Account Director working on a major electronics brand’s retail and training account, focusing on web development platform builds and strategic direction to support in-store staff training on the latest products and services.
Wasserman
Contract
2021
Digital Experiential Social
Dare
2019 – 2021
Digital Social
Worked with a major financial services client on initiatives to create and update digital platforms supporting educational campaigns in schools, parental settings, and adult learning environments. This included collaborating with partners to transform educational content into interactive online tools and resources, as well as reviewing and reporting on their performance to ensure relevance and effectiveness.
Collaborated with a leading beverage company to consolidate and rebrand over 30 global product websites into a single centralised CMS platform. This project included delivering updated brand messaging, e-commerce functionality, and product information to customers worldwide.
Client Experience
I’ve worked alongside brands that define culture – from style leaders and sports icons to innovators in tech, travel, finance, FMCG, automotive, beauty, entertainment and beyond.
Each project becomes a story worth telling, shaped through bold ideas, immersive experiences, and campaigns that connect brands and people in ways that live on long after they’ve launched.
For me, it’s never just about delivering a brief – it’s about creating moments that resonate, inspire, and stay with people.
Recommendations
I’m not one for shouting about myself – but I’ve been lucky to work with some brilliant people over the years, and they’ve had a few things to say.
If you’re curious what it’s like working together, here’s a handful of kind words from clients and colleagues.
“Tom has proven himself to be a innovative and motivated account manager, always on hand to advise, direct and fulfil clients wishes and needs. We have enjoyed working with Tom on all our projects and he has delivered time after time above our expectations. I can highly recommended his expertise.“
“Tom is one of the most conscientious and versatile marketeers I’ve had the pleasure of working with. He’s tackled just about every discipline in the field, and no challenge is too big for him. Whether it’s dropping an F1 car on the bank of the River Thames or building a digital platform for fans to take a deep dive into the statistics of a sport, Tom is the guy to lead the charge.
Beyond his professionalism, work ethic and natural ability to deliver standout projects, Tom is a genuinely great person to work with. His attention to detail, drive, and ability to build strong client relationships make him invaluable. But what I think really sets him apart is his willingness to support and develop the people around him, even when things are hectic and deadlines are looming.”
“Tom is the kind of professional you want in your corner. He brings an infectious positivity that resonates with both clients and colleagues, creating an environment where solutions, not roadblocks, define the work. He isn’t in the business of saying “no”; instead, he personifies one of my favorite attributes in client service—the “no, BUT” mindset—always finding a thoughtful, strategic path forward.
Beyond his problem-solving skills, Tom is an absolute pleasure to work with.”
“Tom is a passionate and highly focussed individual who puts 100% into every project he manages or works on. Not only is he a dedicated manager, but also a kind colleague, who is happy to help others even when he is dealing with his own (often high-pressured) projects. I will certainly miss working alongside him!“
Photography
Portraits
Sports
Experiences
Nature
Cityscapes
Home