By Tom London
I recently built a social media video using eBay and Rolex as case studies. The video went Viral on Facebook getting almost 5,000 views in less than 24 hours. The concept was relatively simple, I would open the eBay iPad app and grab the item out of the screen. In this case, I used Rolex as the example.
This is another simple concept used to highlight what can be done using iPad magic and hiring an iPad Magician.
I was lucky enough to perform this very trick for Rolex a few months back at the Concerto Live Inspiration Station. It went down tremendously as any branded or themed entertainment adds value to an event.
This is what I consider to be basic level customisation at events. We will create a simple trick whereby we can grab an object out of the screen and show it to guests. Alternatively at trade shows we would try to chose an object that can be given out. This is a great way to market your company when surrounded by outdated conventional trade show marketing ideas.