By Tom London
I was recently hired by Burton Menswear to promote their new Party line by adding some magic into their upcoming commercial. I shot visual close-up magic for the likes of Callum Best and Tim Visser (Scotland & Harlequins Rugby), both a real pleasure to work with.
This shoot had been months in planning, the team over at Burton had seen my previous work with other brands and got in touch. They wanted me to come along for the day and not only entertain the models but also create something visual for the commercial. I came up with a few ideas as to how we can get some great reactions out of the bloggers and stars in the commercial. I also worked alongside one my consultants, Henri, who is a master of all things fire related. We set a lot of objects on fire and shot numerous clips in hope of getting some awesome footage for the end product.
We had a good hour or two pencilled in for my shoot – I was after Callum and The Dapper Chap. We had a really tight space to work in as Skotch (the location) is a small members club with lots of mirrors. A lot of what we did was using the camera to our advantage to create visual magic that would translate well in the final video.